Under NCAA rules, Student-Athletes are allowed to receive compensation for the use of their name, image and likeness (NIL). This can include physical merchandise such as autographs, photos, T-shirts and hats, as well as digital merchandise such as live streams, virtual press conferences, social media posts, virtual meet-and-greet events, NFTs and personal content posting. It also includes experiences such as VIP events, camps, lessons and personal appearances. Collectives and other NIL initiatives such as UTSA's Runners United sign agreements with Student-Athletes to help them take advantage of NIL opportunities. Collectives pay Student-Athletes a monthly fee in exchange for NIL activities as described above. They ensure the Student-Athletes fulfill their commitments in compliance with NCAA rules prohibiting "pay for play." Financial support for UTSA's Runners United from individuals, businesses and other organizations allows the collective to meet its obligations to the Student-Athletes.