Two weeks ago, at an AI SaaS founder's meet, I got into a debate with a friend who insisted that landing page personalization only belongs in the ad funnel. But here's a client story that helped me prove him wrong! We worked with a hiring consultancy with over 500 employees that focused heavily on employer branding. For them, every person visiting an employee’s LinkedIn profile is a potential candidate or recruiter—essentially a stakeholder. Typically, their employer branding strategy was to personalize content for each employee to attract the right target group (TG). But we took it further. We created personalized landing pages for each employee based on: 💻 The department they worked in 💻 Their seniority or experience For instance, A landing page for a social media marketer with 2–3 years of experience had sections tailored for both candidates seeking their second job and recruiters looking to hire SMMs with similar experience. This way we created 500 landing pages which their employees attached to their LinkedIn Bios. We initially expected an uptick in the lead conversion rate, but the results were far beyond moving one metric! 📈 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲: Boosted the conversion rate from 2-3% to 8-10%, a 4x improvement. 📈 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗛𝗶𝗿𝗲: Time to fill a position decreased by 20%, from 60 days to 48 days, thanks to more relevant leads. 📈 𝗟𝗲𝗮𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Doubled the percentage of qualified leads from 30-40% to 70-80%. Think landing page personalization can’t apply to your use case? Challenge me, and let’s explore how it can make a difference! #landingpagepersonalization #employerbranding #personalization #conversionrateoptimization #leadquality #saas
Founder-Strategix Analytics II Executive Alumni-ISB, Hyderabad II EMP-Strategic Management-IIT, Delhi II IICA- Eligible to be an Independent Director II
5moWow, this is really impressive! I never thought landing page personalization could have such a significant impact on lead conversion rate and lead quality. It's amazing to see how you were able to tailor each landing page to the specific department and experience level of each employee. I'm curious, did you face any challenges in creating and managing 500 landing pages? And have you seen similar success with personalization in other areas of your clients' marketing strategies? Thanks for sharing this case study!