Ann Handley

Ann Handley Ann Handley is an influencer

Digital marketing & content expert. Wall Street Journal bestselling author. Keynote speaker. Writer.

Greater Boston
484K followers 500+ connections

About

As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets.

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."

A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.

Ann is based in Boston, Massachusetts.

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Experience

  • MarketingProfs Graphic

    Chief Content Officer

    MarketingProfs

    - Present 22 years 8 months

    I head up all professional education and training content at MarketingProfs, a marketing education company that trains some of the largest corporations worldwide. As founder of two digital marketing startups and the world's first Chief Content Officer, I inspire companies internationally to rethink the way they market to achieve lasting business success.

    At MarketingProfs, we create educational programs and services to empower marketers with the skills they need to ignite success in an…

    I head up all professional education and training content at MarketingProfs, a marketing education company that trains some of the largest corporations worldwide. As founder of two digital marketing startups and the world's first Chief Content Officer, I inspire companies internationally to rethink the way they market to achieve lasting business success.

    At MarketingProfs, we create educational programs and services to empower marketers with the skills they need to ignite success in an ever-changing marketing landscape. We provide instructor-led online employee training; in-person workshops, webinars, and training programs; individual and self-directed educational opportunities; and a professional membership program to keep marketers fully up to speed.

    The marketers who go through our robust training programs graduate with strategic and tactical insight they need to fuel their company's success. They remain part of our growing audience to keep their skills sharp and network current.

    The MarketingProfs daily newsletter goes out to more than 600,000 marketers who value its how-to, actionable insights.

    Our annual event, the B2B Marketing Forum, is the gold standard for business-to-business marketing events.

    Each year, we work with more than 50 sponsors and partners to connect them with our active and engaged marketing audience worldwide through various sponsorship programs.

  • Keynote Speaker

    Marketing Keynote Speaker and Best-Selling Author, AnnHandley.com

    - Present 15 years 4 months

    International

    Few people can speak about Digital Marketing and Content with more authority than Ann Handley can.

    As a pioneer in online publishing and education, she has been creating Content programs to successfully engage and educate audiences long before the notion of "content" became a cornerstone of marketing.

    Ann helps companies get more business by helping them rethink the way they market. She inspires with her wit, stories, and ability to make complex subjects simple. And she's never…

    Few people can speak about Digital Marketing and Content with more authority than Ann Handley can.

    As a pioneer in online publishing and education, she has been creating Content programs to successfully engage and educate audiences long before the notion of "content" became a cornerstone of marketing.

    Ann helps companies get more business by helping them rethink the way they market. She inspires with her wit, stories, and ability to make complex subjects simple. And she's never boring.

    Ann delivers 40 keynote talks a year to select audiences internationally.

    More details at annhandley.com/speaking.

  • Writer of the World's Most Interesting Newsletter

    Total Annarchy Newsletter

    - Present 7 years 4 months

    International

    Total Annarchy is a lot different than anything else on the Internet. A fortnightly letter that shares writing tips, fresh marketing ideas, and high-spirited shenanigans.

  • Wall Street Journal Best-Selling Author

    Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

    - Present 10 years 8 months

    Move over, Strunk & White: Everybody Writes is the creative resource for a new generation of writers.

    The Wall Street Journal best-seller is the go-to guide to creating ridiculously good content that attracts and retains customers.

    Everybody Writes is useful and practical, funny and wise. Because in today’s content-driven world, writing matters more… not less.

    More at EverybodyWrites.com.

  • Co Author

    Content Rules: How to Create Killer Blogs, Podcasts, Videos, Webinars That Engage and Ignite

    - Present 14 years 5 months

    How does a company make the leap from “marketing-speak” to become a publisher on the web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?

    Content Rules is the best-selling book on content marketing that guides and inspires businesses worldwide to embrace the power of content marketing.

    More at…

    How does a company make the leap from “marketing-speak” to become a publisher on the web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?

    Content Rules is the best-selling book on content marketing that guides and inspires businesses worldwide to embrace the power of content marketing.

    More at AnnHandley.com/Books

  • ClickZ.com Graphic

    Co-founder & President

    ClickZ.com

    - 3 years 2 months

    United States

    Ann built the business from start-up to its eventual sale, growing the audience to more than 50,000 online marketers at a time when "online marketing" was a nascent thing.

    Built the content programs and products from the ground up; assembled a crack team of editors and writers; and developed ancillary products, including print publications and the content for live events.

  • Managing Editor, Writer

    National Business and Consumer Magazines

    - 6 years 8 months

    Writer and editor for a host of both business-to-business and consumer publications, from "American Baby" to "Venture Magazine" to "Club Industry."

  • Boston Globe Graphic

    Correspondent

    Boston Globe

    - 4 years 9 months

    Boston, MA

    Regular weekly correspondent for the Boston Globe, Boston and New England's leading source for news and analysis.

  • Associate Editor

    Banker & Tradesman

    - 5 years 3 months

    Boston, MA

    Second-in-command of editorial at weekly Boston-based business newspaper serving the real estate and banking industry.

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