Lily Ray’s Post

What is Google's new darling? According to a recent study, it's eCommerce sites featuring user-generated content (UGC). That also means product reviews and affiliate sites are losing visibility. Get all the details and findings in this Search Engine Journal article. https://lnkd.in/g36efyBE #ecommerce #search #UGC #affiliatemarketing

Is Google preparing to win back the e-commerce market with an integrated shopping experience directly from the search? It seems likely, especially with competitors like Perplexity and SearchGPT attempting to build similar experiences. Only, in the case of Google search, this shift costed many affiliate and product reviews websites their businesses and SEO traffic. Since late 2023, Google has implemented updates that de-prioritize affiliate-driven and product review websites. The once-common niche blogs have been replaced by results dominated by ecommerce giants like Amazon and Walmart, along with user-generated platforms like Reddit. Resent data from SEO tools shows that commercial keywords that ranked affiliate sites just last year now lead users to online stores or forums instead. Google’s AI-powered search overviews also prioritizes brands and user-generated content (UGC), shrinking the space for affiliate players. Black Friday data confirmed this trend: publishers, creators, and affiliate partners were noticeably absent from search engine results pages (SERPs) compared to previous years. By minimizing smaller, SEO-focused content in favour of “official” ecommerce listings, Google seems intent on cutting out the middleman and keeping traffic away from large affiliate networks to strengthen its own ecosystem. It is a long way to go, and it’s not clear if Google, in its current state, has the potential to disrupt the market. However, it will definitely be interesting to watch how this evolves.

Good article from Chris Long -> Retailers: Google is becoming your new category page. And there's a warning to affiliate marketers (later in the post) "Google's ecommerce search results now resemble Amazon-style category pages." "What happens when I start filtering using the options on the side? When I applied filtering options, Google adjusted my query." #google #seo #ecommerce

🚀 Start Your Amazon Affiliate Journey with a High-Converting Website! Are you ready to dive into the world of affiliate marketing or give your existing site a professional edge? I specialize in designing Amazon affiliate websites that are optimized for traffic, engagement, and earnings—all while staying compliant with Amazon's guidelines. What I Offer: ✅ Responsive, niche-tailored designs ✅ Seamless integration of Amazon product links and widgets ✅ SEO-friendly structures for better search rankings ✅ Fast-loading pages and smooth navigation ✅ Blog section for reviews and guides ✅ Mobile-friendly and cross-browser compatibility Why Choose Me? With over 2 years of WordPress development experience, I bring expertise in Elementor Pro, premium themes, and affiliate marketing strategies. I focus on SEO and conversion optimization to help you achieve your goals. Let’s Work Together! Whether you're just starting or upgrading, I’m here to create a website that stands out and converts. 📩 Message me today to discuss your project and take your affiliate journey to the next level! #AffiliateMarketing #AmazonAffiliate #WordPressDevelopment #WebsiteDesign

One missed SEO opportunity for eCommerce brands is not creating any 'Deals' or 'Promotional Offers' page. Online users generally search for coupon codes, offers, or best promotional offers before buying any product. This is one of the reasons you’ll see a search demand for queries like: - {product name} deals - {product name} coupon code/offers - {product name} sales today, etc. If you’re selling physical products on your eCommerce site or even running an affiliate site, create a page specifically for listing all deals and coupon codes. On this page, you should ideally list coupon codes or promotional offers of different product categories. TIP: Ensure to include the promotional page link from your header navigation or use it as a CTA in the header to get more clicks to the page. This will help you convert more traffic to the deals page and earn more revenue through affiliate commission. #SEO #cmvip

Understanding and interpreting data from multiple sources is critical for marketers seeking to optimize their strategies and maximize their ROI. However, when it comes to comparing metrics between Google Analytics (GA) and affiliate tracking platforms, discrepancies often arise, leaving brands puzzled and seeking clarity. Check out our latest blog where we cut through the noise and dive into some of the complexities of reconciling data from these two platforms and provide actionable insights to help you navigate the reporting maze effectively! https://okt.to/6f3QPm #googleanalytics #affiliatetracking #Affiliatemarketing #dataanalytics

💡 Data-Driven Attribution vs. Last-Click Attribution: Which One Drives Better Results? 💡 As we continue transitioning to Google Analytics 4 (GA4), one of the hottest topics in the affiliate world is the comparison between Data-Driven Attribution (DDA) and Last-Click Attribution (LCA). 📊 Data-Driven Attribution leverages machine learning to evaluate the impact of each touchpoint in the customer journey, allowing for a more holistic understanding of what drives conversions. But does its complexity outweigh its benefits? 🖱️ Last-Click Attribution is straightforward—giving all the credit to the final interaction before a conversion. It’s been the go-to model for years, but is it still the best option in our increasingly multi-channel world? I'm curious to hear from fellow marketers and advertisers: 1. Which attribution model are you currently using? 2. Have you seen any significant shifts in your performance metrics since adopting GA4's Data-Driven model? 3. How do you balance the insights from these two approaches to optimize your campaigns? Leave your comment below!! 👇 Awin: https://lnkd.in/gWJA6ekR Partnerize: https://lnkd.in/gnmhQEAH Impact: https://lnkd.in/guiJg7su CJ Affiliate: https://lnkd.in/g_smkGmw Rakuten Advertising: https://lnkd.in/g6m6m5KJ #MarketingStrategy #DigitalMarketing #GA4 #AttributionModels #AffiliateMarketing #DataDrivenMarketing

Coupon codes, publishers and SGE? Oh my! Why isn't the conversion about what is actually better for the user? I mean, isn't that what we are all supposed to be doing anyway? Focusing on the user. In my personal experience, that is a browser extension like Honey. I've rarely searched for a coupon code since adding it. Pages of coupon codes is the old way. Maybe it's time to move on. But I get the frustration, trust me. The idea that Google is surfacing content from publishers which circumvents the publishers' revenue sucks. I can't tell you how many times Google search changes affected me personally and companies I've worked with over decades. Time to pivot vs complain. Lets consider what happens when those publishers stop adding coupon codes? That content will dry up so SGE will need something else to feed it. Is Google going to pull them directly from the affiliate networks? Maybe. There's a piece of the pie to be had and if I worked at Google I would be grabbing the fork! So would anyone else who is tasked with increasing revenue. Why do you think all those coupon and affiliate sites exist to begin with? What is the larger picture here? How can a business adapt? That's where we should be focusing in my opinion. Too much reliance on Google and especially organic has created this situation. If your business has essentially only one revenue/customer acquisition channel, you are taking a HUGE risk and this scenario is a perfect example of that.

Google's u-turn on 3rd party cookies is massive news and is largely seen as a victory for marketers across the board. The Affiliate & Partner Marketing Association spoke to industry leaders across the pond - including our own Corin Ward - to get their thoughts and opinions on what this means for the performance marketing industry...and this is what they have to say about it: https://lnkd.in/g6kGxxsw #affiliatemarketing #cookies #google