CEO of LoudCrowd. Creator Storefronts. Owned Social Commerce. Build your own Social Commerce channel with influencers, affiliates, and brand-advocates!
Why do we keep debating EMV vs. performance? In 2024, it is so easy to add a performance component to an EMV campaign. You don't have to change the nature or goals of the campaign. But you can make sure that you are least getting 1-1.5x return in performance metrics. For every campaign. Example, run a top of funnel campaign with 10 macro-influencers. Without making this a performance focused campaign, we can make back the $100-500k in whitelisted ads, retention marketing campaigns, SEO, or affiliate via link in bio. You get all the magical upside of a top funnel campaign, with all of the direct ROI of a performance campaign. And it's even easier in the other direction (tracking EMV for performance campaigns). The point is, influencer marketers should not settle for campaigns that don't show measurable ROI. We can get well past break-even in performance metrics and still run a great top of funnel campaign. #influencermarketing #performancemarketing #brandawareness #ROI #affiliate
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