Get Rich or Reply Trying: Introducing Beacons for Brands and a new integrated creator-brand affiliate marketplace ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

This week Beacons announced one of our biggest product launches to date: Beacons for Brands, and an integrated creator-brand affiliate marketplace.

For creators, this means you can now collaborate with your favorite brands on Beacons. Add affiliate links to your favorite products directly on your Link in Bio, see your click and sale stats on Beacons, and use that data to pitch long-term partnerships to those brands—all directly within Beacons.

Plus, you can create absolutely stunning Link in Bio collections for your affiliate links to make it easier for fans to find your favorite products.

And psst—if you're a brand, marketer, or advertiser who also reads this newsletter (hi!), this is big news for you, too.

Brands can now search and build direct relationships with creators on Beacons. Marketers get detailed full-funnel metrics and per-creator reporting across all their campaigns on Beacons, including affiliate campaigns and paid partnerships. That means more transparency for everyone involved.

These are creator-brand partnerships like you've never seen, with AI-powered search, recommendations, and matching functionality that fill a gap in the creator economy that has existed for a long time now.

It's not just the new products & features that I'm excited about. It's bigger than that. Beacons has a vision for the future of the creator economy where creators have everything they need to build a successful, sustainable business in one place.

After all, creators are entrepreneurs, and you deserve powerful business tools packaged in a way that a team of one can use—and afford. This is a huge step forward towards that vision.

Earlier this week, Beacons CEO Neal posted about the launch of Beacons for Brands and Affiliate on Beacons on LinkedIn. What stood out to me were the comments on the post. So many big players in the industry, from creators to brands to managers, talked about how excited they were for this feature that is clearly so needed.

"Love this concept, focused on real connections and real data! Beacons for Brands seems like it will really shake up the influencer marketing landscape."

"Love that creates a win-win-win! Consumers, Brands, and Creators!"

"This is very cool and serves a real need for creators! Congrats, Beacons team 👏 "

And maybe my favorite one:

"You guys are relentless."

It's true. Our team is relentless—because we have a very clear vision of the future.

Our Head of Product Management Jacob said it best: "We’re here to build something better: a unified ecosystem where Creators, Managers, and Brands get more value by ALL being on Beacons together."

So go ahead—👀 browse our thousands of partner brands, 🛍️ create your first affiliate link (and start earning commission), and fill out your brand deal profile to get matched with paid campaigns on Beacons.

Starting now, creators can dream bigger—with Beacons. Reply and let me know your first impressions! I am genuinely so excited to hear them.

I won't bury the lede here. Beacons for Brands and the new creator-brand affiliate marketplace is extremely new and extremely shiny! ✨

In fact, I want to take this space to highlight some of the amazing brands that are already using Beacons for Brand to find and partner with creators, like Stanley, Groupon, Yves Rocher, and more.

Not only are these brands that creators—and, let's be real, the whole internet—absolutely love, these are brands that are excited about the future of creator partnerships and influencer marketing and want to continue to grow with creators.

Creator partnerships aren't just the future—they're the present, and these brands are tapping into the power of Beacons to power their campaigns today. It has been such an honor working with these brands to launch Beacons for Brands.

We're so excited to continue working with them and other like-minded, forward-looking brands to creator more growth opportunities for creators and brands alike.

If you're a brand and you want to learn more about getting started on Beacons for Brands, visit the new website here, or just reply to this email and let me know. I always am down to connect with fellow marketers ☺️

👉 Thoughts? Reactions? Reply and let me know what you think of these new products, whether you're a creator, a manager, or a brand!

A few weeks ago I confessed that I've never been to Coachella. But that doesn't mean I'm not very interested in festival culture. And these days, it's all over my FYP.

I have been to one festival—I went to Bonnaroo in 2014 and saw artists like Elton John, The Arctic Monkeys, and Frank Ocean. The music was incredible, but the camping experience definitely left some things to be desired.

Lack of showers aside, the bottom line is I should have prepared better, and it really makes me wish that all of the product recommendations I see now for festivals had been more of a thing back when I went to Bonnaroo.

For instance, the other day I came across this roundup of Festival Essentials in Service95. (Longtime readers of this newsletter will know that in this house we love and respect Dua Lipa, pop icon and email newsletter queen.)

Literally everything on this list—from the portable lamp to the outdoor blanket to the sparkly eyeshadow—are things that 2014 me would have loved to have with her at a festival. Where were these roundups when I needed them?

I've also been seeing creators post fun GRWM videos for Coachella and Stagecoach, which are not only educational for anyone going (answering questions like "what do I pack?") but extremely entertaining for anyone not going. I've been loving vlogs from creator Kate Speights "warming up for the influencer Olympics (Coachella)."

Are you going to any festivals this year? If you are, what are you essentials? It's a great time to make a collection of these products in your Link in Bio with the new Affiliate on Beacons feature.

PS—would you want to see roundups of essential products for things like festivals, upcoming summer parties, etc. from some of the new brands on Beacons? Reply and let me know!

This week, vibes are high on the Beacons team.

We celebrated our launch, got excited for the things we're looking ahead to in the coming weeks (like a co-hosted event with TikTok Live 👀—message me for more info!), and promotions for a ton of team members!

I'll share more over the next few weeks from our event with TikTok Live and our full team offsite in NYC!

In the meantime, start getting your bag and building those brand partnerships on Beacons. After all, that's why we're doing everything that we're doing!

All week we've been sharing some spotlights on Beacons creators who already have amazing affiliate collections set up—check them out!

Plus, Ivan published a tutorial with a step by step guide for creating your very own first affiliate link. It's a quick watch and it's super helpful. Check it out here!

Whew—that's all for this week. Have a great weekend 🫶

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