Get Rich or Reply Trying: "Where'd you get that? Can you send me the link?" ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

I have a confession. I am very often influenced.

(Btw, hi, it's good to be back—I was out of office last week on vacation with my family. I ate a lot of good food and didn't look at screens very much. But now I'm happy to be back at my screen, chatting with you guys, because I have some big updates.)

Here's the thing: I follow creators on social media because I want to be inspired, whether it's through their aesthetic, their ideas, their lifestyle, or their humor. So if I see someone link to something they love, you better believe I'm clicking that link and checking it out.

Case in point: I recently discovered the brand Midnight Lunch from a creator I follow. It's a small boutique based out of Jackson Hole, Wyoming, and I'm not sure if I ever would have stumbled upon it in any other context.

If I trust your taste, I want to know your recs.

But taste is a pretty elusive concept, right? (And no, sadly, I'm not talking about the absolute banger of a Sabrina Carpenter song.)

Taste means something different to everyone. And that is part of the magic of the communities that creators build. They're able to bring together audiences that identify with their highly unique tastes and—here's the key part—trust their opinions.

Trust is one of the hardest virtues to build at scale, and in my opinion it goes hand in hand with taste. Anyone who has ever tried to market or sell something knows this. The underlying question beneath every sales pitch is: why should I believe you?

Today's brands and advertisers know this, and that's why the creator economy has become so powerful and multifaceted in 2025. Creators are the new mini media empires, and a creator's word holds power with their audience. This isn't a trivial thing to achieve.

This is all to say that I don't mind being influenced. Take my money! And take my admiration, too, for building something that cuts through the noise of today's digital chaos and got me to trust you and take an action.

Which brings me to the big updates. Beacons is building something that is going to help more creators show the power of the audience they're building to land their dream brand partnerships.

It's all coming next week 👀 And that's not all!

We're not just building tools over here—we want to build opportunities. So on April 10, Beacons is partnering with YourNegotiations.com for a live workshop on mastering the brand deal process and getting paid what you're worth as a creator.

We'll be chatting live with negotiation experts Gerta & Alex (Beacons creators & founders of YourNegotiations.com) who have helped hundreds of creators unlock significantly more value from every deal—whether it's securing better brand partnerships, landing higher rates, or structuring win-win collaborations.

This workshop will cover:

✏️ How to confidently engage with a brand so you don’t underprice yourself or overplay your hand.

✏️ Strategic ways to ask for more without putting the deal or relationship at risk.

✏️ How to craft creative win-win solutions that ensure you form long-term and mutually beneficial relationships with brands.

PLUS, you'll see a demo of the Beacons brand deals tools (that are launching next week!) and learn how to leverage your Beacons affiliate data in conversations with brands (more on that below).

We'll wrap up with a live Q&A, so you can bring your real-life negotiation challenges & we’ll break them down all together.

Sign up here before spots fill up! This is a live-only event, so you don't want to miss this. See you there!

Mark your calendars—next week is big! 🥳

On April 8th, Beacons is launching a new product that will allow creators to partner with their favorite brands and build long-term working relationships.

So in preparation, let's talk about how you'll be able to use Beacons to highlight your successes and stand out to your favorite brands.

By now, we all know that an essential step in building a partnership with a brand is having a media kit. Media kits show brands where to spend their money: on you. And most importantly, they show brands why they should spend their money on you, by telling a story with your data.

Your data is powerful. Every number, from your follower count to your engagement rate to your link click through rate, contributes to a story about the strength of the community you've built.

Of course, a creator's community is about so much more than just the numbers. But when you have a few seconds in a pitch email to get a brand interested, numbers tell a concise and compelling story.

The new brand collabs feature on Beacons is going to help you find brands you're already talking about and driving clicks for, so you automatically have some impressive data to show them. This is how you lay the foundation for a truly genuine, mutually beneficial partnership that is built to last.

So how will you get this data?

The answer: affiliate links.

By linking to your favorite products from your dream brand partners on Beacons, you'll start collecting data on how your audience engages with the brand and how great YOU are at being a spokesperson for that brand.

And moreover—it's a testimony to the power of the community you've built. It's a testament to your taste!

Starting next Tuesday, all Beacons users will have access to apply for the affiliate program and unlock access to work with top tier brands. And the best part is that Beacons will guide you through every step of the way to help you level up as a brand partner and get closer and closer to your dream brands.

Get ready to hit the ground running on April 8 by connecting your social accounts so you can apply for the affiliate program right away.

Now, creators can dream even bigger on Beacons—this is only the beginning!

👉 Btw, have you check out our Canny feedback form? You can submit feature requests for us to build here directly. We look at this every day!

I was listening to a podcast recently with one of my favorite creators, Tinx, and she noted that April is a very plot-heavy month.

I thought this was a hot take. I'd always thought months like June (when people in the Northeast are fully out of their winter hibernation) and December (when friend, family, and holiday obligations collide) were some of the most plot-heavy.

But upon further reflection, I agree that April is a good month for the plot.

Here's why: It's the start of Q2. It's a good time to check in with yourself. Did you set any New Years goals? Which ones are worth keeping? We should rebrand April as the better New Years, imo. It's less depressing than January and a more motivating time in general to kick off new goals and habits.

April is when things start happening.

April will be plot-heavy for Beacons, too. On April 8th, we're launching the new brand deal features for creators. Then, later in the month, the whole team is gathering in NYC for an offsite at our new office. 🍎

Do you agree? Will April be good for the plot? Reply back and lmk your take. I hope you feel inspired to do it for the plot this month.

Did you see that Ivan from the Beacons IG recently teamed up with Corsair?

This partnership was insanely cool for a couple of reasons:

Ivan isn't just a creator, videographer, and editor—he's also a gamer! So when Corsair reached out, the partnership was 100% aligned with Ivan's interests.
Corsair has been supporting creators for years, so their mission also aligns with Beacons's goal of helping creators work better and smarter.

Check out the vid, and don't miss a single thing that happens on our Instagram—it's where we make some of our biggest and most exciting announcements.

In fact, next Tuesday, we'll be making a big announcement related to the new product launch.

Make sure you're following so you don't miss it!

Psst—don't forget to sign up for the webinar on brand deals next Thursday, April 10th! This is a live-only event. No recording will be shared afterward to respect everyone's privacy and to encourage open and candid conversation.

You know what that means! Make sure you're signed up. See you then!

💰Invite friends and get paid! Every time you refer someone to a Beacons Pro plan, you earn 25% lifetime commission for their paid subscription. Learn more