Hot take: I want to get more emails.
If your email inbox is a digital wasteland where productivity goes to die, you might not be inclined to agree with me off the bat. But let me specify.
I want more emails from creators I follow, recapping highlights from their recent content.
Many of the creators I follow in the fashion, beauty, and lifestyle spaces share affiliate links with their followers with the exact items they wear in their posts. And as a fan, you better believe I click.
But here's what I think more creators should do. Share these affiliate links in an email newsletter to your subscribers!
By doing this, you give your most dedicated fans another opportunity to discover your affiliate links, driving more engagement and more clicks. And if I think about this from a fan's perspective, it's super helpful! I would love to get a roundup of links tied up in a bow and delivered to my inbox from the creators I follow, because I usually scour through Instagram stories to find them, anyway.
Here's the good news: it's easy for you to do this on Beacons.
If you share affiliate links with your audience, you can simply send these same links out to your email subscribers by sending an email broadcast on Beacons.
This ensures that your most engaged fans get another chance to see your links, and gives you another way to provide a point of contact and deliver value to your followers.