With Valentine's Day around the corner (sort of), I figured I would do a little online matchmaking.
And before you stress about catfishing, don't worry—there's no way any of these matches will be wrong for you.
You see, a creator business journey is like a relationship... in a way. Go with me here for a minute.
You need to invest in it. You need to give it time. It's not always going to be easy. But at the end of the day, it should feel exciting and rewarding more days than not.
And for that reason, I think it's time to make some matches between you and our most loved Beacons features, for whatever stage of your creator journey you're in. Let's dive in. 💘
Talking Stage (when you're just starting your content journey)
Maybe you're not ready to commit yet to going all in with your content. That's fine! You can start off with something that's universally loved: offering a free download. This is a great way to, ahem, get people interested. Show your followers what you bring to the table, and you'll build a loyal core fanbase.
Defining the Relationship (when you're ready to monetize)
This is exciting! Things are getting a little more serious. You're ready to create a digital product to offer on your link in bio and charge for it. It is an emotional decision! Often creators feel nervous to charge their fans and feel imposter syndrome, but you've got this. Make sure to market it first to your loyal followers and subscribers and have confidence in the value you add.
Honeymoon Phase (when you're starting to make sales)
When things are going well with your business, it's the best feeling. You can double down on your wins by building email flows like sales nurturing funnels and post-purchase campaigns to upsell after every purchase. Marketing your products to your email subscribers will help you reliably drive more sales.
Trouble in Paradise (when you're in a traffic and sales slump)
The course of true love never did run smooth, and neither does that of business. Sometimes you hit a rut and run out of creative ideas to market your products. This is when you turn to your analytics dashboard. Here you can take a deeper dive into what drove the most sales in the past, and build upon what's already been successful for you.
Rekindling (remembering what you love about this journey)
At the end of the day, you're in this because you love it. Even with the emotional ups and downs of this entrepreneurial journey, it's incredibly rewarding, and it's good to reflect on that. Your media kit is a perfect way to do this, by syncing all your channels, analytics, and highlights in one place. Conveniently, it also helps you land those brand deals of your dreams.