“Personalization” doesn’t mean writing a generic template for an entire demographic and plugging in a few random details to make it seem unique.
It means proving to your prospects that you understand their unique business. Not “businesses like theirs.”
Thanks to AI, you can ditch the lazy template approach and still take a shortcut to personalization.
Use these AI prompts to do fast research to write outreach that shows you actually give a damn to your prospects.
1. Summarize the last six months of company news to find a relevant hook.
Prompt: Analyze recent press releases, blog posts, and LinkedIn updates from [company name] over the past six months. Summarize the top 2–3 themes or milestones, then suggest one conversational hook that links their current priorities to how [your product] can help.
2. Analyze this prospect’s tech stack and suggest how our tool could fit in.
Prompt: Review [prospect’s] website, product listings, and LinkedIn to identify tools in their current tech stack. Summarize what each tool is used for, note any overlaps or gaps, and explain (in 2–3 sentences) how [your product] could complement or replace part of their existing setup to streamline their workflow.
⚡️ Get Dialed-In
Try these prompts on 10 prospects you’re targeting this week.
Compare their reply rate to your typical cold outreach and let me know how it goes!
Next week’s newsletter: AI prompts to prep for calls and meetings in seconds.
