Don’t waste Thanksgiving week. Do this instead. 🦃
Let’s be real: During Thanksgiving week, most people are checked out of the office, either mentally or physically. I won’t lie to you.
Some people start shotgunning gravy and cranberry sauce as early as Wednesday morning.
But don’t declare this week dead just yet—there’s still an opportunity to move the needle on your deals if you know where to look.
Who should you reach out to during Thanksgiving week?
If you run the kind of business where you know that outbound cold-calling this week works for you, then godspeed. 🫡 You probably don’t need my advice.
For everyone else: Focus on making progress with warmer leads or deals in progress.
Most sellers aren’t going to be hitting the phones during Thanksgiving week—which can create a path for you to reach out. Take advantage of the reduced call and email volume your prospects are getting.
The people who are working will be easier to reach—their calendars are lighter, their inboxes are less slammed, and they’ve got fewer meetings.
Old-timey baseball player Wee Willie Keeler famously said his strategy for winning baseball games was:
Hit the ball where they ain’t.
If no one is hitting the ball to your prospects during Thanksgiving week, then maybe you should hit the ball at that time.
Your prospects are finalizing their budgets for the year, clearing their to-do lists so they’re not drowning in catch-up work after the holiday, and so on.
You could be exactly the person they need to connect with to make a decision on your deal before the holiday break.
What should you say?
Try something like:
“Hey [Name], I figured this week might be a little quieter for you — thought it could be the perfect time to have a quick 5-minute check-in before next week gets nuts. I’m around if you have time… otherwise, have a great holiday!”
Or
“Hey [Name], figured you might be clearing your inbox before the holiday — wanted to see if I can help you make a decision on [our solution]. I’ll be around this week for a call if you want to hammer out any details! If not, just wanted to wish you a Happy Thanksgiving! Talk soon.”
Or
“Hey [Name], just doing a little Thanksgiving week roll call to see who’s still alive out there before everything shuts down and the turkey coma hits. 🍗
If you’re still around and want to sneak in 10 minutes to keep our convo moving, hit me back. If not, totally cool — we’ll pick it up right after the break. Enjoy the food and the downtime. Talk soon.”
Keep it light, low-pressure, and casual.
Are you going to connect a ton? Probably not.
It’s not about volume—it’s about getting an edge where you can. It won’t be a pipeline-filling sprint, but it could be a strategic window.
Even if you don’t get a ton of replies, everyone you reach out to will know:
- You’re still committed to moving forward with them
-
You wished them a Happy Thanksgiving (how warm and fuzzy of you! 🥹)
Don’t waste this week organizing your inbox and doing fake work until it’s time to dive face-first into a bowl of mashed potatoes.
Be proactive and get shit done so you can brag at the dinner table about all the deals you closed.
YOU HEAR THAT, UNCLE RANDY? I’M SUCCESSFUL NOW.
