👋 Welcome to Dialed-In

Your Monday morning bolt of sales energy. 

Each week, we’ll share one deal-winning idea, quick tactical sales tips, and motivation to get shit done.

🧠 Monday Mindset

“Taking initiative pays off. It is hard to visualize someone as a leader if she is always waiting to be told what to do.” – Sheryl Sandberg

This week, ask yourself: Are you taking charge of your own growth, or just going through the motions?

👎 Delete This

This week, I received a cold DM on LinkedIn that serves as a cautionary tale to always remember to do your research, tailor your messaging to your lead—and for the love of God, remember to replace your template text. 

⚡️Get Dialed-In:

If you’re going to do social selling, don’t do it like an amateur. Before you send a cold DM, leave some thoughtful, relevant comments on a few of their posts first—you know, like a person might do—then DM with an observation, idea, or question to spark a real convo, not a copy-paste pitch.

📺 Watch our video to learn more about how to sell on LinkedIn without embarrassing yourself. 

🎙️ Why Voice Memos Can Win the Attention War

If you’re trying to get a cold prospect to listen to your pitch, try getting them to listen to your pitch. Literally. 

Voice memos are hugely underrated as a cold outreach tactic.

One Close customer—a founder in the UK—told us about a stranger who sent him a voice memo on LinkedIn. No context. No intro. Just a one-minute clip. 

He said: 

“It was so intriguing. The time investment was so insignificant that it was harder not to push the play button than to play it and listen, so I did. And as I was listening to this person's pitch, I thought: Why not? Let me jump on a quick call and discuss the opportunity.”

He was so impressed with the move, he’s been using it in his outbound ever since.

That’s the magic of the curiosity gap: You know just enough to need to know more. Right now, voice memos are the best-kept secret for creating the curiosity gap in cold outreach.

Receiving a voice memo is also a pattern interrupt, breaking a person's automatic habits of deleting unknown emails and silencing unknown calls.  

Voice memos work because they trigger our attention on multiple levels:

➡️ Black box effect: It’s a mystery, daring you to press play and see what’s inside.

➡️ It’s personal: It doesn’t feel mass-blasted. Most people only send voice notes to people they know well. 

➡️ Low friction: One minute or less? Easy. That’s less time than reading your pitch.

Voice memos might be a novel method of delivery, but the strengths of the tactic are timeless. Whether it’s an email or a phone call, great cold outreach always:

1️⃣ Captures attention. 

2️⃣ Raises curiosity. 

3️⃣ Makes it effortless to engage.

Voice memos do all three, just in a fresh format nobody’s sick of yet. 

And sure, getting your prospect to listen to the message doesn’t guarantee a response. But it means you just won the hardest battle: getting their attention.

📥 Where to send your voice memos: LinkedIn, WhatsApp, Instagram, X—anywhere that allows it. (I don’t recommend using email. Too much spam risk.)

⚡️Get Dialed-In:

Send 5 voice memos on LinkedIn this week. Write a script if needed and keep it under 1-minute.

Try this intro, then add your pitch:

“Hey [Name], saw you’re doing [something relevant]. Had a quick idea and figured I’d send a voice memo—it’s faster to talk than type.”

If you want to be heard, start talking. 🗣️

Cheers,

PO Box 7775 #69574
San Francisco, California 94120-7775

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