Product-market fit is the ultimate goal for startups. If the market loves your product, your business will have undeniable staying power.
The trouble is that many founders “hallucinate” product-market fit in the early days.
It’s tempting to look at early user growth and declare yourself a true fit for the market. Month over month, people are signing up! And hey—that’s awesome! It means there’s genuine interest in what you’re building.
But user growth is only a symptom of interest. It might not be the lasting resonance you’re looking for.
Common mistakes early founders make when it comes to product-market fit:
❌ They confuse early sales booms with true product-market fit.
❌ They focus on customer acquisition, but not retention.
❌ They mistake customer interest for customer love.
Learn how to truly measure product-market fit in the latest episode of The 0 to $30 Million Blueprint with Steli Efti.
