Your core values determine how your business runs when you’re not in the room. They’re the operating system for your company.
Solid core values can:
✅ Attract the right team and customers
✅ Align everyone in one direction
✅ Provide clarity when making tough decisions
✅ Create real momentum
Here’s the truth: if your values aren’t clear, your team will fill in the gaps on their own. That leads to misalignment, confusion, and wasted time. But when everyone’s rowing in the same direction, you can actually go somewhere.
So ask yourself: What are the non-negotiables for your business? What’s the hill you’re willing to die on?
Check out the latest episode of The 0 to $30 Million Blueprint to hear more about how core values impact your growth.
