Founder-led content can be a secret weapon for startup growth.
When your startup is unknown, you face an uphill battle to earn people’s trust because your company has zero reputation.
As a founder, you can take charge of building your reputation by creating founder content aimed at helping your customers succeed.
To get started, ask yourself two questions:
✅ What advice do my customers need?
✅ What insights can I uniquely provide to them that no one else can?
Close founder Steli Efti built an audience by going all-in on educating customers through his content—and it’s proven more effective and durable than any other marketing tactic or strategy we’ve ever tried.
We know you can do it too. 💪
Check out the latest episode of The 0 to $30 Million Blueprint to learn how building an audience through founder-led content can fuel your early growth.👇
