Roblox Queen MeganPlays Is Making Millions With a Blocky Digital Empire
The 26-year-old influencer has found success developing video games—and making videos of herself playing them.
In 2018, Megan Letter (then known by her maiden name, Leeds) was making about $400 a month posting videos of herself playing the life simulation game The Sims on YouTube. It wasn’t enough to support herself, and she was thinking of getting an internship as a wedding florist. Then she switched her focus to Roblox, the platform for user-created games that’s recently become a sensation with the preteen set. “I immediately saw a turnaround,” says Letter, who began earning thousands of dollars monthly within a few months. “I could actually pay bills.”
Letter is known by her online moniker, MeganPlays, the pink-purple-haired bubbly personality she takes on while playing role-playing games inside Roblox. She now earns millions of dollars annually from posting YouTube videos for her 3.6 million subscribers. Last year, Letter and her husband, Zach, began publishing their own Roblox games, including the well-received Overlook Bay, and they say their studio is on pace to pull in more than $8 million in 2021. They also run an online store, Stay Peachy, which grossed more than a million dollars in 2020.